Symbol and Communication: Study on the Relationship Between Exhibition Activities and City Image and Its Application

Taking Hangzhou City as an Example

DOI

10.2991/assehr.k.210313.029How to use a DOI?

Keywords

symbol, exhibition activities, city image, communication

Abstract

Taking Hangzhou City, Zhejiang Province as an example, this paper studies the communication characteristics in the process of city image formation from the perspective of urban exhibition activities. By investigating the core words of the city image of Hangzhou, the paper finds that during the historical evolution of the city image of Hangzhou from “food paradise” to “exhibition capital”, exhibition activities have played an important role in the promotion process and become the builder of city image symbols. From the perspective of communication, exhibition activities have symbolic characteristics. The exhibitions, marketing, performances and other forms are transformed into visual and auditory symbols, and the city image is constructed through the symbols and index. The exhibition itself has media attribute. Through the recreation and reproduction in the activity, it has formed a unique scene, feeling and atmosphere. Therefore, as the urban medium, exhibition activities have the function of encoding the field of urban value, morality and aesthetic significance, play the signifier and signified role of symbols, and affect the public’s psychological acceptance. Hangzhou City should seize the opportunity of hosting the Asian Games in 2022, and develop new connotations of the city image from the perspective of concrete, abstract and ritualized symbol communication.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Gangqing He
PY  - 2021
DA  - 2021/03/15
TI  - Symbol and Communication: Study on the Relationship Between Exhibition Activities and City Image and Its Application
BT  - Proceedings of the 2020 International Conference on Language, Communication and Culture Studies (ICLCCS 2020)
PB  - Atlantis Press
SP  - 159
EP  - 162
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210313.029
DO  - 10.2991/assehr.k.210313.029
ID  - He2021
ER  -