Analysis of Strategies for Cross-Cultural Narration in BBC Chinese Theme Documentaries — A Case Study of Du Fu, China’s Greatest Poet

DOI

10.2991/assehr.k.210313.036How to use a DOI?

Keywords

documentary, cross-cultural communication, narration

Abstract

BBC Chinese theme documentaries view China from the other’s perspective and introduce China to the world. Since the target audiences are from different cultural backgrounds, documentary producers need to employ certain strategies to overcome linguistic, cultural and cognitive obstacles, thus ensuring the global reception of documentaries. This paper, based on the BBC documentary Du Fu, China’s Greatest Poet, focuses on strategies adopted for cross-cultural narration. This documentary considers about the integration of Chinese cultural information and the international interpretation, balancing between the local and the global. It is found that the successful cross-cultural reception can be attributed to strategies such as clarifying the poet’s identities in narrative, the well-arranged narrative structure, the use of cross-cultural analogy and adopting different narrative perspectives. The present study can be useful for the conveying of cultural information through documentaries and the enhancement of cross-cultural communication.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Wen Zhao
PY  - 2021
DA  - 2021/03/15
TI  - Analysis of Strategies for Cross-Cultural Narration in BBC Chinese Theme Documentaries — A Case Study of Du Fu, China’s Greatest Poet
BT  - Proceedings of the 2020 International Conference on Language, Communication and Culture Studies (ICLCCS 2020)
PB  - Atlantis Press
SP  - 198
EP  - 201
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210313.036
DO  - 10.2991/assehr.k.210313.036
ID  - Zhao2021
ER  -