Research on the Cross-cultural Communication Strategy of Li Ziqi’s Short Videos

DOI

10.2991/assehr.k.210313.052How to use a DOI?

Keywords

Li Ziqi, cultural archetype, infinitesimal narrative, cross-cultural communication

Abstract

This article takes Li Ziqi’s short video as a successful case of Chinese cultural short video, and analyzes the reasons why it attracts Chinese and foreign audiences from the perspective of cross-cultural communication. According to the research, the communication content of Li Ziqi’s short videos conforms to the cultural prototype common to the world; the communication symbol adopts personalized national expression; the communication discourse abandons the traditional grand narrative and adopts the modern aesthetic narrative; the communication effect satisfies the value recognition of the audience. The above four aspects together constitute the cross-cultural communication strategy of Li Ziqi’s short videos, which can provide reference and reference for the cross-cultural communication of Chinese culture in the short video era.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Lin Zhang
PY  - 2021
DA  - 2021/03/15
TI  - Research on the Cross-cultural Communication Strategy of Li Ziqi’s Short Videos
BT  - Proceedings of the 2020 International Conference on Language, Communication and Culture Studies (ICLCCS 2020)
PB  - Atlantis Press
SP  - 278
EP  - 281
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210313.052
DO  - 10.2991/assehr.k.210313.052
ID  - Zhang2021
ER  -