Analysis on the Communication Strategy of Xi’an City Image in the New Media Environment

DOI

10.2991/assehr.k.210313.026How to use a DOI?

Keywords

new media, “capital of hard technology”, city image, communication strategy

Abstract

In the new media environment, the media’s communication subject, communication channels, and communication methods have all changed. In the process of building and disseminating the image of the city, Xi’an should change the previous top-down propaganda concept, make full use of the advantages of new media, enrich the communication subject, give play to the interactive features of new media, and realize cross-media communication strategy under the guidance of the overall communication concept. These can make the image of Xi’an, a historic city and “capital of hard technology”, be known and recognized by the visitors, so as to better enhance the city’s outward orientation and reputation.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Minjing Wang
PY  - 2021
DA  - 2021/03/15
TI  - Analysis on the Communication Strategy of Xi’an City Image in the New Media Environment
BT  - Proceedings of the 2020 International Conference on Language, Communication and Culture Studies (ICLCCS 2020)
PB  - Atlantis Press
SP  - 142
EP  - 146
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210313.026
DO  - 10.2991/assehr.k.210313.026
ID  - Wang2021
ER  -