Proceedings of the 4th International Conference on Linguistics and Culture (ICLC-4 2023)

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The Role of Language and Communication Strategy for Employee Motivation: The Study Case of CV. Kreasi Pisang Indonesia in Makassar

Authors
Nurhabyana Nurhabyana1, *, Moehammad Iqbal Sultan1, Arianto Arianto1
1Departement of Communication Science, Faculty of Social and Political Sciences, Hasanuddin University, Makassar, Indonesia
*Corresponding author. Email: nurhabyana.belajar@gmail.com
Corresponding Author
Nurhabyana Nurhabyana
Available Online 22 May 2024.
DOI
10.2991/978-2-38476-251-4_37How to use a DOI?
Keywords
Linguistic; Organizational communication; Motivation
Abstract

When leading an organization, the leader will hope that every activity will be easily run. A language is a communication tool required by the company to provide direction or work instructions. There are three essential things to create an effective communication. Firstly, the content that is being discussed. Secondly, who is the speaker and the last is how the information is delivered. Based on this theory, the choice of language variety, sentence types, vocabulary and movements are considered to communicate the information. The purpose of this study is to analyze the language communication strategies in motivating employee performance. This study used a qualitative approach by collecting observational data, in-depth interviews with company leaders, and collecting documents to use as relevant literature. The result of this study concluded that organizations design an organizational culture to achieve organizational values and the vision that has been created. By using language that is easy to understand and implement, the campaign “strong health and happy team” was created, which means that to be a strong team you must have a healthy mind and body inorder to feel happy while working.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 4th International Conference on Linguistics and Culture (ICLC-4 2023)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
22 May 2024
ISBN
978-2-38476-251-4
ISSN
2352-5398
DOI
10.2991/978-2-38476-251-4_37How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Nurhabyana Nurhabyana
AU  - Moehammad Iqbal Sultan
AU  - Arianto Arianto
PY  - 2024
DA  - 2024/05/22
TI  - The Role of Language and Communication Strategy for Employee Motivation: The Study Case of CV. Kreasi Pisang Indonesia in Makassar
BT  - Proceedings of the 4th International Conference on Linguistics and Culture (ICLC-4 2023)
PB  - Atlantis Press
SP  - 255
EP  - 260
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-251-4_37
DO  - 10.2991/978-2-38476-251-4_37
ID  - Nurhabyana2024
ER  -