Representation of Local Culture of “Apresiasi Budaya” Program in the South Sulawesi TVRI
- DOI
- 10.2991/978-2-38476-070-1_26How to use a DOI?
- Keywords
- Representation; Local Culture; Semiotics; TVRI of South Sulawesi; Makassar
- Abstract
Makassar as one of the big cities in Indonesia was able to maintain its cultural existence through the local broadcast of the TVRI Public Broadcasting Institute through the program “Apresiasi Budaya”. “Apresiasi Budaya” is one of the talkshow programs that are packed with nuances of Makassar’s traditional culture. This event was packed with the whole event using the Makassar dialect. The performers wore traditional Makassar traditional clothes. The musical instruments used are also traditional Makassar musical instruments such as Kacaping. This program is accompanied and interspersed with South Sulawesi folk songs such as those from Makassar, Bugis, Mandar and Toraja. The aims of the research carried out are, among others, to analyze the level of reality, the level of representation, and the level of ideology of local culture in the program “Apresiasi Budaya” The method used in this research is descriptive qualitative using John Fiske’s semiotic analysis using television codes. The results of this study indicate that Makassar’s local cultural codes are raised in the “Apresiasi Budaya” program in the form of the appearance of the performers, the language used to the issues and topics raised.
- Copyright
- © 2023 The Author(s)
- Open Access
- Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.
Cite this article
TY - CONF AU - Nurjanna AU - Tuti Bahfiarti AU - Muhammad Farid PY - 2023 DA - 2023/06/27 TI - Representation of Local Culture of “Apresiasi Budaya” Program in the South Sulawesi TVRI BT - Proceedings of the 3rd International Conference on Linguistics and Cultural (ICLC 2022) PB - Atlantis Press SP - 307 EP - 313 SN - 2352-5398 UR - https://doi.org/10.2991/978-2-38476-070-1_26 DO - 10.2991/978-2-38476-070-1_26 ID - 2023 ER -