The effect of perceived service quality of visitors to Nanning Garden Expo Park on their intention to revisit the park

DOI

10.2991/978-2-38476-170-8_129How to use a DOI?

Keywords

Nanning Garden Expo Park; service quality perception; revisit willingness

Abstract

Research Purpose: To analyze the impact of visitors’ service quality perception on revisit intention in Nanning Garden Expo Park. This study utilizes a combination of qualitative and quantitative research techniques to conduct in-depth interviews with senior managers of enterprises, experts in the field of business administration and experts in the field of statistics. A valid and reliable questionnaire was developed on the basis of in-depth interviews with experts as a tool for quantitative research. The samples collected were 394 visitors to the Nanning Garden Expo. The Taro Yamane formula was used with a tolerance level of 0.05. Data were analyzed using descriptive statistics such as percentages and means and inferential statistics such as regression analysis.

The results of the study show that the tangible, reliable and cultural aspects of service quality are the key factors influencing visitors’ intention to revisit the fair. Among them, tangibility of service quality has a positive and significant effect on tourists’ intention to revisit; reliability of service quality has a positive and significant effect on tourists’ intention to revisit; culture of service quality has a positive and significant effect on tourists’ intention to revisit; and responsiveness of service quality does not have a significant effect on tourists’ intention to revisit.

Based on the results of empirical research, relevant suggestions and countermeasures to improve the level of service quality and management capacity of Nanning Garden Expo Park are proposed. It mainly includes improving the public service facilities and equipments inside and outside the park, improving the post performance ability and service skill training of service personnel, and innovating the theme cultural activities of the park, etc., so as to enhance the intention of tourists to revisit the Nanning Garden Expo Park, and improve the revisit rate of the Nanning Garden Expo Park.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Changyuan Huang
AU  - Tatchapong Sattabut
AU  - Chaiyawit Muangmee
PY  - 2023
DA  - 2023/12/31
TI  - The effect of perceived service quality of visitors to Nanning Garden Expo Park on their intention to revisit the park
BT  - Proceedings of the  2023 5th International Conference on Literature, Art and Human Development (ICLAHD 2023)
PB  - Atlantis Press
SP  - 1147
EP  - 1156
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-170-8_129
DO  - 10.2991/978-2-38476-170-8_129
ID  - Huang2023
ER  -