Proceedings of the 2023 5th International Conference on Literature, Art and Human Development (ICLAHD 2023)

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IP image design on rebranding the “GuanCao” Weaving, a historical local-cultural crafting technique

Authors
Wanyi Li1, Yan Lin1, *, Dilong Yan1, Haoxi Yang1
1School of art and design, Guangdong University of Science and Technology, Guangdong, China
*Corresponding author. Email: linyan1@gdust.edu.cn
Corresponding Author
Yan Lin
Available Online 31 December 2023.
DOI
10.2991/978-2-38476-170-8_98How to use a DOI?
Keywords
“Guancao” weaving technique; IP image design; Innovative Design
Abstract

With the progress of society, many traditional crafts are on the verge of being lost and are in urgent need of innovation, inheritance and preservation. “Guancao” weaving technique, which is a type of woven rattan craft, is a traditional handicraft in Dongguan City, Guangdong Province with a history of more than 2,000 years. However, it has gradually fallen into obscurity and is now endangered, raising concerns about its survival and development. Using woven rattan craft as its foundation, the cultural IP image character, “Guancao Fairy”, has been designed and has spawned emojis and new applications in various scenarios. Through this design practice, the intangible cultural heritage is integrated into the modern trend and facilitated in new settings. The “Guancao” weaving skills will be widespread and well-known. This practice will achieve the goal of cultural inheritance and innovation. In addition, combining rattan weaving and the trendy IP character, the aim is to promote the creation of a cultural brand IP image for "GuanCao Weaving" in Dongguan through innovative design and new scenario applications. This approach is intended to tell the story of the intangible cultural heritage of "GuanCao Weaving," with the goal of achieving the dual development of commercial and cultural values.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2023 5th International Conference on Literature, Art and Human Development (ICLAHD 2023)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
31 December 2023
ISBN
978-2-38476-170-8
ISSN
2352-5398
DOI
10.2991/978-2-38476-170-8_98How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Wanyi Li
AU  - Yan Lin
AU  - Dilong Yan
AU  - Haoxi Yang
PY  - 2023
DA  - 2023/12/31
TI  - IP image design on rebranding the “GuanCao” Weaving, a historical local-cultural crafting technique
BT  - Proceedings of the  2023 5th International Conference on Literature, Art and Human Development (ICLAHD 2023)
PB  - Atlantis Press
SP  - 872
EP  - 885
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-170-8_98
DO  - 10.2991/978-2-38476-170-8_98
ID  - Li2023
ER  -