Proceedings of the 2022 4th International Conference on Literature, Art and Human Development (ICLAHD 2022)

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Research on Problem Identification and Optimization Strategy of Bilibili User Experience

Authors
Anna Wang1, *
1Department of Communication, University of Washington, Seattle, WA, USA
*Corresponding author. Email: annaw32@uw.edu
Corresponding Author
Anna Wang
Available Online 13 February 2023.
DOI
10.2991/978-2-494069-97-8_35How to use a DOI?
Keywords
Bilibili; User experiences (UX); Optimization strategy
Abstract

In the past decades, with the development of technology, some companies like Bilibili stand out as one of the most popular short video platforms. However, even though Bilibili has achieved great success in the past decades, a few researchers have analyzed the negative user experiences of Bilibili and provided some optimization strategies for the company to become more competitive in the future. User experiences might play a decisive role in a company’s long-term success. Therefore, based on the survey and interview approaches, this research has analyzed two major problems faced by Bilibili when it comes to user experiences. First, users have negative experiences when seeing some attacking and unfriendly comments or barrages. Second, users may have a problem with barrages when using the platform. Based on the two problems, two main optimization strategies are offered, including strengthening supervision and punishment for attacking unfriendly barrages or comments and optimizing barrage choices. Hopefully, this research could help Bilibili to develop better user experiences in the future. At the same time, this research will provide some insights into other countries in the market.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 4th International Conference on Literature, Art and Human Development (ICLAHD 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
13 February 2023
ISBN
978-2-494069-97-8
ISSN
2352-5398
DOI
10.2991/978-2-494069-97-8_35How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Anna Wang
PY  - 2023
DA  - 2023/02/13
TI  - Research on Problem Identification and Optimization Strategy of Bilibili User Experience
BT  - Proceedings of the 2022 4th International Conference on Literature, Art and Human Development (ICLAHD 2022)
PB  - Atlantis Press
SP  - 278
EP  - 286
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-97-8_35
DO  - 10.2991/978-2-494069-97-8_35
ID  - Wang2023
ER  -