Proceedings of the 2022 4th International Conference on Literature, Art and Human Development (ICLAHD 2022)

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A Study on Innovative New Media Communication Strategies of ByteDance Employer Brand for Fresh Graduates

Authors
Wanru Huang1, *
1College of Media Arts, Chongqing University of Posts and Telecommunications, Chongqing, 400000, China
*Corresponding author. Email: 2019217100@mail.hfut.edu.cn
Corresponding Author
Wanru Huang
Available Online 13 February 2023.
DOI
10.2991/978-2-494069-97-8_50How to use a DOI?
Keywords
ByteDance; Innovative New Media; Communication Strategies; Employer Brand
Abstract

With the post-90s and post-00s into China’s talent pool, their requirements for companies no longer stop at salary and benefits but start to pay more attention to corporate culture, work atmosphere, and personal value realization. Most scholars mainly study the application of corporate communication in mass communication. Still, there is a lack of research on communication strategies based on the analysis of employer branding concepts in the fresher group. There is a lack of research on the strategy. In this paper, we will use the literature research method, survey method, and comparative analysis method to find out the innovative points in the communication strategy of employer brand in new media channels of ByteDance. In this paper, we will analyze and summarize the strategies of ByteDance’s external communication on employer brand, sort out some of the most popular and imperfect merit construction solutions that fresh graduates use, and contribute to the existing research.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 4th International Conference on Literature, Art and Human Development (ICLAHD 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
13 February 2023
ISBN
978-2-494069-97-8
ISSN
2352-5398
DOI
10.2991/978-2-494069-97-8_50How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Wanru Huang
PY  - 2023
DA  - 2023/02/13
TI  - A Study on Innovative New Media Communication Strategies of ByteDance Employer Brand for Fresh Graduates
BT  - Proceedings of the 2022 4th International Conference on Literature, Art and Human Development (ICLAHD 2022)
PB  - Atlantis Press
SP  - 389
EP  - 397
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-97-8_50
DO  - 10.2991/978-2-494069-97-8_50
ID  - Huang2023
ER  -