Intercultural Communication of “The Untamed” Overseas

DOI

10.2991/assehr.k.211120.140How to use a DOI?

Keywords

The Untamed; the Chinese culture; intercultural communication; audience and communication effects; IP cultural industry

Abstract

In the information age, the wide application of Internet promotes the further development of intercultural communication. Among many successful case studies and practices of intercultural products and communication, the largest difference of T.U. is its extensive IP industry chain. Based on statistical analysis, this thesis studies the cultural connotations of the TV series itself and the reasons for its success, audience and effects as well as the cultural industry. This thesis concludes five reasons for the success, including the cultural homogeneity of the Southeast Asian audience, the satisfaction of the audience’s martial arts imagination, the fashion boom of fantasy elements in recent years, the common emotional needs of human beings, and the universality of art. This research hopes to help cultural products go abroad and serve to form a better industry chain.

Copyright

© 2021 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Yantong Meng
PY  - 2021
DA  - 2021/11/29
TI  - Intercultural Communication of “The Untamed” Overseas
BT  - Proceedings of the 2021 3rd International Conference on Literature, Art and Human Development (ICLAHD 2021)
PB  - Atlantis Press
SP  - 772
EP  - 776
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211120.140
DO  - 10.2991/assehr.k.211120.140
ID  - Meng2021
ER  -