Research on the Application of Marxist Literary Theory in the Design of Cultural and Creative Products

A Case Study of the Elements of New Year Wood-block Prints in Zhuxian Town

DOI

10.2991/assehr.k.211120.105How to use a DOI?

Keywords

Marxist theory of literature and art; New Year wood-block prints of Zhuxian Town; Historical materialism; Cultural and creative product design

Abstract

With the continuous improvement of people’s aesthetic level, the pursuit of products with cultural connotation has become a hot trend. If designers want to design cultural and creative products recognized by the public, they need to take Marxist literary and artistic theory as the theoretical guidance and carry out design and creation activities on the basis of historical materialism, instead of “ineffective design” that does not meet the needs of the public. Starting from the design of cultural and creative products of New Year wood-block prints in Zhuxian Town, this paper understands the needs of the public on the basis of Marxist literary and artistic theory, and guides designers to make good use of the elements of New Year wood-block prints in Zhuxian Town on the basis of giving full consideration to the objective needs of people. In order to design in line with people’s spirit, practical, aesthetic and other needs of the design works, so that the design works better serve the people, the application scope is more extensive.

Copyright

© 2021 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Liuhan
AU  - Chang Jingjing
AU  - Wang Qinxuan
PY  - 2021
DA  - 2021/11/29
TI  - Research on the Application of Marxist Literary Theory in the Design of Cultural and Creative Products
BT  - Proceedings of the 2021 3rd International Conference on Literature, Art and Human Development (ICLAHD 2021)
PB  - Atlantis Press
SP  - 559
EP  - 562
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211120.105
DO  - 10.2991/assehr.k.211120.105
ID  - 2021
ER  -