Study on Adaptations in Bestseller Translation From the Perspective of Ethics

DOI

10.2991/assehr.k.201215.424How to use a DOI?

Keywords

adaptation, bestseller translation, profitability, readability, legitimacy

Abstract

With the booming copyright trade in the world, bestsellers are increasingly exported to different destinations. As market-oriented and readers-targeted cultural products, bestseller translation lays emphasis on profitability, readability and popularity. Firstly, this paper defines and classifies adaptations in bestseller translation in terms of composition, paratexts and information. Then, it proposes the macro-, meso-and micro-ethics of adaptations in translation as the motives, publication requirements and professional norms respectively to be abided by translators and editors for profitability, publication legitimacy and readability. Through the case study of adaptations in the simplified Chinese version of The Kite Runner, it maintains there might be more adaptations in bestseller translation with the motive integration of literary demands, profitability, readability and popularity.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xiuying Lu
AU  - Yuanyuan Feng
AU  - Xin Xie
PY  - 2020
DA  - 2020/12/17
TI  - Study on Adaptations in Bestseller Translation From the Perspective of Ethics
BT  - Proceedings of the 2nd International Conference on Literature, Art and Human Development (ICLAHD 2020)
PB  - Atlantis Press
SP  - 210
EP  - 216
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201215.424
DO  - 10.2991/assehr.k.201215.424
ID  - Lu2020
ER  -