Internet Public Opinion on Controversial Policy: A Case Study on Weibo Comments on An E-commerce Live-streaming Policy

DOI

10.2991/assehr.k.201215.497How to use a DOI?

Keywords

Public Opinion, Policy, E-commerce industry in China, E-commerce live-streaming, Nation-Level Talents in Lead, Weibo

Abstract

Conducting quantitative and qualitative analysis, this study inquired into the public opinion on a certain policy officially promulgated by Yuhang district, Hangzhou, a city of China, known as e-commerce Live-streaming Policy, and one provision of which entitles the talents in e-commerce live-streaming industry to be honoured with “Nation-Level Talents in Lead”. The public opinion in forms of netizens’ comments data on Weibo, a major social media in China, were scraped from webpages using data mining technique. 325 comments were examined and then yield results on a general sentiment tendency, quantitative findings, and subdivisions of both negative comments and positive comments. The sentiment tendency indicates the opinion on the policy is negative and less favourable; The quantitative analysis of keywords indicates objects of policy is the factor most cared about by the public, and policy goals is the issue least cared about; A hierarchical structure model of public opinion on controversial policy was established to demonstrate a interrelationship between society, burgeoning industries, government and policy.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Lanwendi Zhao
PY  - 2020
DA  - 2020/12/17
TI  - Internet Public Opinion on Controversial Policy: A Case Study on Weibo Comments on An E-commerce Live-streaming Policy
BT  - Proceedings of the 2nd International Conference on Literature, Art and Human Development (ICLAHD 2020)
PB  - Atlantis Press
SP  - 559
EP  - 565
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201215.497
DO  - 10.2991/assehr.k.201215.497
ID  - Zhao2020
ER  -