Analysis on the Online Propaganda Business Transformation of Chinese Traditional Media During the COVID-19 Epidemic

DOI

10.2991/assehr.k.201215.397How to use a DOI?

Keywords

Transformation, traditional, media, propaganda, virus, convergence media

Abstract

Though some traditional media firms and organizations have an awareness of the necessity of transformation to new media or turn to convergence media, more accurately, few have done it thoroughly. The barriers can be various. COVID-19 virus, as a precipitately global disaster on finance and safety, has made this goal necessary to be done. This article helps those not transferred traditional media firms to possess an available guideline of promoting the online propaganda projects through the case analysis of three mainly successful transferred media companies that searched here already, CCTV, People’s Daily and FENG. The reason for choosing these three organizations is quite simple; they have similar network platforms on propaganda coronavirus, which unite all forms of media such as TV and broadcast with their special column and other short video platforms. It is called media convergence utilization. Further, it is easier to move audiences when a series of recording stories of people who insisted on the front lines broadcasted off. It is called storytelling. Based on the two methods above, other traditional media companies can transform well.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Fangzheng Shi
PY  - 2020
DA  - 2020/12/17
TI  - Analysis on the Online Propaganda Business Transformation of Chinese Traditional Media During the COVID-19 Epidemic
BT  - Proceedings of the 2nd International Conference on Literature, Art and Human Development (ICLAHD 2020)
PB  - Atlantis Press
SP  - 74
EP  - 77
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201215.397
DO  - 10.2991/assehr.k.201215.397
ID  - Shi2020
ER  -