Proceedings of the 4th International Conference on Language, Art and Cultural Exchange (ICLACE 2023)

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Representation of the Gender Role Differentiation on We-media in China

Authors
Na Liu1, *, Yuanyuan Chai1, *
1School of Foreign Languages, Jinchu University of Technology, Jingmen, China
*Corresponding author. Email: liuna@jcut.edu.cn
*Corresponding author.
Corresponding Authors
Na Liu, Yuanyuan Chai
Available Online 29 August 2023.
DOI
10.2991/978-2-38476-094-7_56How to use a DOI?
Keywords
We-media; gender role differentiation; China; discourse analysis
Abstract

With the increasing of online users, the numerous questions about discourse gender differences have raised significantly. The intended gender-free equality of Internet has been challenged by numerous studies, and far-reaching differences have been found in online communications. Corpus of previous studies focused mostly on the macro level, such as: books, newspaper editorials and other articles. And perspectives of most previous studies mainly focused on the external, obvious characteristics of each gender, such as using different vocabulary, syntax, tone and so on. This study aims to analyze the reinforcement of gender differentiation and gender non-conforming expressions on We-media in China. The methodological approach includes gathering online data, online review, preprocessing collected reviews and a discourse analysis of documents features to extract the differences between male and female articles posted by official account on We-media. Findings reveal men are objective, independent, creative and initiative and authoritative, which sees men as order-givers and decision-makers. While in women’s shows that they are sensitive, passive, focusing on inner feelings change.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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<Previous Article In Volume
Volume Title
Proceedings of the 4th International Conference on Language, Art and Cultural Exchange (ICLACE 2023)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
29 August 2023
ISBN
10.2991/978-2-38476-094-7_56
ISSN
2352-5398
DOI
10.2991/978-2-38476-094-7_56How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Na Liu
AU  - Yuanyuan Chai
PY  - 2023
DA  - 2023/08/29
TI  - Representation of the Gender Role Differentiation on We-media in China
BT  - Proceedings of the 4th International Conference on Language, Art and Cultural Exchange (ICLACE 2023)
PB  - Atlantis Press
SP  - 442
EP  - 450
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-094-7_56
DO  - 10.2991/978-2-38476-094-7_56
ID  - Liu2023
ER  -