The Exploration of New Strategies for the International Dissemination of Chinese Traditional Culture

DOI

10.2991/978-2-38476-094-7_39How to use a DOI?

Keywords

traditional culture; external communication; national image; new media era

Abstract

In the international communication system, the strategic position of cultural communication is increasing, and culture has become an important standard to measure a country’s soft power. In the new media era where technology is rapidly updated and iterated, Chinese and foreign cultures collide with each other, and the network public opinion environment is increasingly complex, how to correctly spread the image of China through multiple media has become a top priority. Chinese excellent traditional culture is deeply rooted in the five thousand years of Chinese civilization, which is the code of conduct and the way of life that the contemporary Chinese people are still pursuing. Boosting the spread of traditional culture can not only improve China’s cultural soft power, but also further enhance China’s international status and influence. As a typical symbol of Chinese civilization, traditional culture is trapped in the dilemma of limitation, unidirectionality and hysteresis when it is disseminated at pre-sent, and the problem that cultural information is difficult to be de-coded appears. This paper explores the optimal solution to spread traditional culture in the new media era from successful international communication cases, helps Chinese excellent traditional culture to ‘go out’ better, and strives to show a more three-dimensional and comprehensive image of China in the world.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Minghui Huo
PY  - 2023
DA  - 2023/08/29
TI  - The Exploration of New Strategies for the International Dissemination of Chinese Traditional Culture
BT  - Proceedings of the 4th International Conference on Language, Art and Cultural Exchange (ICLACE 2023)
PB  - Atlantis Press
SP  - 311
EP  - 317
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-094-7_39
DO  - 10.2991/978-2-38476-094-7_39
ID  - Huo2023
ER  -