Research on Creative Design and Brand Building Based on Technology Empowerment

Boye Wen; Yulei Shen; Jingxing Guo; Yimeng Wang; Ying Xu; Yun Peng

doi:10.2991/978-2-38476-094-7_36

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Research on Creative Design and Brand Building Based on Technology Empowerment

Take the Chinese Character Intellectual Property as an Example

Authors

Boye Wen¹, Yulei Shen¹, Jingxing Guo¹, Yimeng Wang¹, Ying Xu¹, Yun Peng¹^{, *}

¹Wuhan Institute of Technology, Wuhan, Hubei, China

^*Corresponding author. Email: 75794893@qq.com

Corresponding Author

Yun Peng

Available Online 29 August 2023.

DOI: 10.2991/978-2-38476-094-7_36 How to use a DOI?
Keywords: Chinese character IP; cultural and creative products; visual design; brand building; science and technology empowerment
Abstract: Chinese characters have a long and rich cultural connotation, and the unique artistic charm of Chinese characters symbols is deeply loved by people. Chinese character symbols have been widely used in many fields, but the design of many cultural and creative products is just a simple combination of some cultural elements and then typesetting. Although the output and sales are very high, they cannot show the cultural charm and lack of brand symbols and brand protection awareness. By analyzing the scientific technology which enables IP cultural and creative products of Chinese characters, this paper creates a unique cultural ecological model, studies how to make the cultural content of Chinese characters glow with new vitality combines the concept of IP to further promote the cultural and creative industry and achieves a win-win situation.
Copyright: © 2023 The Author(s)
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title: Proceedings of the 4th International Conference on Language, Art and Cultural Exchange (ICLACE 2023)
Series: Advances in Social Science, Education and Humanities Research
Publication Date: 29 August 2023
ISBN: 10.2991/978-2-38476-094-7_36
ISSN: 2352-5398
DOI: 10.2991/978-2-38476-094-7_36 How to use a DOI?
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

ris enw bib

TY  - CONF
AU  - Boye Wen
AU  - Yulei Shen
AU  - Jingxing Guo
AU  - Yimeng Wang
AU  - Ying Xu
AU  - Yun Peng
PY  - 2023
DA  - 2023/08/29
TI  - Research on Creative Design and Brand Building Based on Technology Empowerment
BT  - Proceedings of the 4th International Conference on Language, Art and Cultural Exchange (ICLACE 2023)
PB  - Atlantis Press
SP  - 290
EP  - 298
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-094-7_36
DO  - 10.2991/978-2-38476-094-7_36
ID  - Wen2023
ER  -

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