Proceedings of the 4th International Conference on Language, Art and Cultural Exchange (ICLACE 2023)

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On Optimizing the Translation of Chinese Green Tea Product Description for Cross-Border Online Shops

Authors
Jinyan Xu1, Kexin Zhang1, Liying Dong1, *
1Foreign School College, Zhejiang Ocean University, Zhoushan, 316022, China
*Corresponding author. Email: lovelilife@163.com
Corresponding Author
Liying Dong
Available Online 29 August 2023.
DOI
10.2991/978-2-38476-094-7_44How to use a DOI?
Keywords
corpus-based approach; optimization; translation of product description; Chinese green tea
Abstract

Cross-border e-commerce platforms are one of the important channels for Chinese green tea to be sold globally, and the description of green tea products is a key factor affecting its sales. Therefore, optimizing the translation of product descriptions will positively promote the overseas sales of Chinese green tea. With a quantitative comparative analysis based on a self-built small comparable corpus, this study identified similarities and differences between the translated texts offered by Chinese vendors and the native texts offered by English-speaking vendors in the aspect of product information and textual functions, and it is proposed that the translator could resort to native texts as references to optimize their translation of product descriptions for online shops on cross-border e-commerce platforms.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 4th International Conference on Language, Art and Cultural Exchange (ICLACE 2023)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
29 August 2023
ISBN
978-2-38476-094-7
ISSN
2352-5398
DOI
10.2991/978-2-38476-094-7_44How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Jinyan Xu
AU  - Kexin Zhang
AU  - Liying Dong
PY  - 2023
DA  - 2023/08/29
TI  - On Optimizing the Translation of Chinese Green Tea Product Description for Cross-Border Online Shops
BT  - Proceedings of the 4th International Conference on Language, Art and Cultural Exchange (ICLACE 2023)
PB  - Atlantis Press
SP  - 349
EP  - 361
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-094-7_44
DO  - 10.2991/978-2-38476-094-7_44
ID  - Xu2023
ER  -