Fans Creation in the Development of New Media Technology: The perspective of the Participatory Culture

Runguo Tian; Xintong Zhong

doi:10.2991/assehr.k.220706.139

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Fans Creation in the Development of New Media Technology: The perspective of the Participatory Culture

Authors

Runguo Tian¹^{, †}, Xintong Zhong²^{, *}^{, †}

¹University of East Anglia, Norfolk, UK

²Shandong University of Finance and Economics, Jinan, Shandong Province, China

^†

These authors contributed equally.

^*Corresponding author. Email:20191334107@mail.sdufe.edu.cn

Corresponding Author

Xintong Zhong

Available Online 14 July 2022.

DOI: 10.2991/assehr.k.220706.139 How to use a DOI?
Keywords: Fan Culture; Participatory Culture; Fan Community
Abstract: With the increasing development of network communication technology, fan culture has gradually entered the public’s field of vision, and the development of media technology has played an important role in it. This article uses Jenkins’ media culture theory as the theoretical foundation of the research. Through the observation of the Chinese famous fans’ communities and their participation behaviors, the research tries to find out whether the participatory culture exists in the Chinese fan community, and whether it has a detrimental or positive influence on the authorship’s profit. This article will use the literature analysis method and observation method. The characteristics of the fan community, participation culture presented by Chinese Harry Potter fan virtual communities, and short video applications are analyzed. On this basis, through the study of fandoms on different platforms, this paper argues that fan creations are still “narrowcast” texts. Due to the participation gap between fans, the narrowcast texts are different from broadcast texts that are accepted and recognized by the public. In addition, fan fans and their creations and interactions exist in some chaos like tort but still have a positive side. Based on this, this article believes that fan fans need to strengthen management and correct guidance.
Open Access: This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title: Proceedings of the 2022 3rd International Conference on Language, Art and Cultural Exchange（ICLACE 2022)
Series: Advances in Social Science, Education and Humanities Research
Publication Date: 14 July 2022
ISBN: 10.2991/assehr.k.220706.139
ISSN: 2352-5398
DOI: 10.2991/assehr.k.220706.139 How to use a DOI?
Open Access: This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

ris enw bib

TY  - CONF
AU  - Runguo Tian
AU  - Xintong Zhong
PY  - 2022
DA  - 2022/07/14
TI  - Fans Creation in the Development of New Media Technology: The perspective of the Participatory Culture
BT  - Proceedings of the 2022 3rd International Conference on Language, Art and Cultural Exchange（ICLACE 2022)
PB  - Atlantis Press
SP  - 727
EP  - 731
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220706.139
DO  - 10.2991/assehr.k.220706.139
ID  - Tian2022
ER  -

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