Integration Research of Series Cultural Creation Based on Regional Features on Interactive Packaging Design -- Taking Luoyang Peony Crisp as an Example

DOI

10.2991/assehr.k.220706.116How to use a DOI?

Keywords

Cultural Creation; Regional Features; Packaging Design; Interactive Packaging

Abstract

Nowadays, the packaging becomes one of the main ways to improve the brand competitiveness, and there are more two-dimensional surface designs with the unique styles, so the products with the regional features could perform its characteristics. Some designers are considering to transform the design from 2D to 3D to improve its competitiveness, so they need to show more product-related information on the limited packaging area, and achieve the coordination and unity of packaging vision and texture between the packaging and design by combining with the bionics. Besides, they shall integrate the cultural creation related to the regional features to achieve echo relationship between packaging and products and enhance the two-way communication of products and consumers through 3D particularity. This paper takes Peony Crisp (a special local product of Luoyang) as the research object, and study how to make a breakthrough in package after combining with the local features, laying the foundation for the sustainable development of the subsequent products.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Mengke Lyu
AU  - Peng Zhang
PY  - 2022
DA  - 2022/07/14
TI  - Integration Research of Series Cultural Creation Based on Regional Features on Interactive Packaging Design -- Taking Luoyang Peony Crisp as an Example
BT  - Proceedings of the 2022 3rd International Conference on Language, Art and Cultural Exchange（ICLACE 2022)
PB  - Atlantis Press
SP  - 616
EP  - 619
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220706.116
DO  - 10.2991/assehr.k.220706.116
ID  - Lyu2022
ER  -