“HuanYin” Antrodia Cinnamomea Health Product Sales Package Design System Research

DOI

10.2991/assehr.k.220706.121How to use a DOI?

Keywords

Health care product packaging; Design management; Brand sales; Brand promotion

Abstract

“Huanyin” is a high-quality brand of health care products in Chinese Taiwan. Currently, Antrodia cinnamomea products are mainly sold in Chinese Taiwan. Antrodia cinnamomea is a unique Antrodia cinnamomea fungus in Chinese Taiwan. Its main functions are cancer suppression, health care, and body strengthening. The word “Huanyin” is taken from “Shanhaijing”. Gu is a divine beast with only one eye but three tails. According to records, raising a Gu can ward off evil spirits, and eating it can strengthen the body. By studying the development history of the brand, sum up the corporate culture, which reflects the design concept of its classical charm. The choice of packaging materials and calligraphy fonts has become an important factor in designing packaging, creating a core brand culture, and developing high-quality health products. To promote the sales of Chinese Taiwanese products in the mainland, and to integrate cross-strait culture, which is closely connected with the design management methods contained in the enterprise.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Xinyue Wang
PY  - 2022
DA  - 2022/07/14
TI  - “HuanYin” Antrodia Cinnamomea Health Product Sales Package Design System Research
BT  - Proceedings of the 2022 3rd International Conference on Language, Art and Cultural Exchange（ICLACE 2022)
PB  - Atlantis Press
SP  - 637
EP  - 640
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220706.121
DO  - 10.2991/assehr.k.220706.121
ID  - Wang2022
ER  -