Community Order and Spontaneous Economic Behavior: Fan Community, Fan Economy and Psychology of Cai Xukun

DOI

10.2991/assehr.k.210609.082How to use a DOI?

Keywords

fan community, fan economy, fan psychology, Cai Xukun

Abstract

This article focuses on the fan community and fan economy in the era of idols. Taking Cai Xukun’s fans as a case, the research information is obtained through methods of interview and observation. The article finds that the fan community is a strict structure with clear division of labor, and fans involved are committed to the same goal, which is to enhance Cai Xukun’s economic value and topical heat. Fans buy products to support idols, and the cost ranges from a few hundred to tens of thousands. These purchase behaviors are often motivated by support, satisfaction, closeness, and related affection, which build a virtual bridge between fans and their idols.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Zixuan ZHOU
PY  - 2021
DA  - 2021/06/10
TI  - Community Order and Spontaneous Economic Behavior: Fan Community, Fan Economy and Psychology of Cai Xukun
BT  - Proceedings of the 2nd International Conference on Language, Art and Cultural Exchange (ICLACE 2021)
PB  - Atlantis Press
SP  - 416
EP  - 419
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210609.082
DO  - 10.2991/assehr.k.210609.082
ID  - ZHOU2021
ER  -