The Research and Application of Modern Brand Image Design

DOI

10.2991/assehr.k.210609.090How to use a DOI?

Keywords

brand image design, individuation, culture

Abstract

In current era, the brand image design has become an integral part for enterprises to enhance their market competitiveness and to build unified systems. This paper takes modern leisure catering industry as an example to analyze the path and application strategy of brand image design. Based on the comprehensive research and discussion, the paper intends to explore the deep influence of brand image design on enterprises, to promote the core competitiveness of the corporate image and brand, and to expand the development space of the brand image design.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Li Yuting
AU  - Zhou Quan
AU  - Li Haiyu
AU  - Xin Haiming
PY  - 2021
DA  - 2021/06/10
TI  - The Research and Application of Modern Brand Image Design
BT  - Proceedings of the 2nd International Conference on Language, Art and Cultural Exchange (ICLACE 2021)
PB  - Atlantis Press
SP  - 453
EP  - 456
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210609.090
DO  - 10.2991/assehr.k.210609.090
ID  - Yuting2021
ER  -