The Impact of Community Response to the Marginalization of the Existence of Indang Arts Tradition

DOI

10.2991/icla-17.2018.45How to use a DOI?

Keywords

Indang art, marginalization, and market tastes

Abstract

This article aims to analyze the responses of the people who think that the art of Indang is less competitive in the entertainment industry. As a result, Indang art is often viewed as having little feasibility to be sold in the entertainment industry. The consequence of this negative perspectives towards Indang, that the Indang existence has become more and more marginalized. This qualitative research, aimed at finding out why some indang arts traditions are not valued as having acompetitive values in the entertainment arts industry. In addition, this study useds a multidisciplinary approach to further research the sociology of dance and music anthropology, choreography, and artistic performances of the show. The result obtained from the research is that the community considers the art of Indang tradition today has lost its ability to compete with the creation that is innovative. This resulted in the marginalization of the Indang by the owners themselves such as the local people. so that local people as owners have marginalized the art of Indang. People assume that the art of Indang tradition is no longer relevant to the market's tastes and the entertainment' enthusiasts. In fact the art of Indang tradition has been increasingly abandoned by society. In turn, Indang art needs to be developed in a more innovative way.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Susmiarti SUSMIARTI
AU  - Indrayuda INDRAYUDA
PY  - 2017/10
DA  - 2017/10
TI  - The Impact of Community Response to the Marginalization of the Existence of Indang Arts Tradition
BT  - Proceedings of the Sixth International Conference on Languages and Arts (ICLA 2017)
PB  - Atlantis Press
SP  - 258
EP  - 262
SN  - 2352-5398
UR  - https://doi.org/10.2991/icla-17.2018.45
DO  - 10.2991/icla-17.2018.45
ID  - SUSMIARTI2017/10
ER  -