An examination of motives for engagement in active sports tourism

DOI

10.2991/icistis-19.2019.13How to use a DOI?

Keywords

active sports tourists, motivation, clusters, marketing strategies

Abstract

Organizing and hosting sports events and activities has become one of the priorities of many communities since it can create social cohesion and a healthier population. The aim of this research was to detect potential active sports tourists’ clusters based on their social-psychological motives. These motives could be important when attracting sports tourists to actively participate in sports activities on a destination. A qualitative approach covered statistical analysis of the data set from the European Social Survey (rounds from 2012 and 2016). This research has given insights into potential active sports tourists, insights which can help in further research on active sports tourism and the motivation of tourists. The results showed that there are three clusters of potential active sports tourists and that those clusters can be used as a framework in showing social-psychological motivation factors for active sports tourists and how they can be applied.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Dunja Demirović
AU  - Marko Petrović
AU  - Irina Freinkina
AU  - Ilyana Dovgalyuk
PY  - 2019/11
DA  - 2019/11
TI  - An examination of motives for engagement in active sports tourism
BT  - Proceedings of the 4th International Conference on Innovations in Sports, Tourism and Instructional Science (ICISTIS 2019)
PB  - Atlantis Press
SP  - 46
EP  - 49
SN  - 2468-5739
UR  - https://doi.org/10.2991/icistis-19.2019.13
DO  - 10.2991/icistis-19.2019.13
ID  - Demirović2019/11
ER  -