The English Implementation during the Trade Transaction of Balinese Traditional Cloth SMEs

Keywords

English, Balinese traditional cloth SMEs, trade transaction

Abstract

The study aims to investigate the implementation of English during the trade transaction by Balinese Traditional Cloth SMEs. The research questions were about the awareness of Balinese Traditional Cloth SMEs of the implementation of English and its possible problems on the craftsmen’s transaction during the trade and the way to overcome the problems, especially with foreign buyers. Bali is not only well-known of its admirable landscape, but also its excellent hospitality. Besides that, Bali is also recognized for its handy-crafts which are spread in international markets. One of the famous creations is Balinese traditional woven cloth. There are three main types of Balinese traditional woven cloths; Grinsing (Kain Grinsing), Woven Cloth, and Ikat Èndèk. 10 Balinese Traditional Cloth SMEs were participated in this study. The researchers used qualitative description approach to observe the application of English during the trade transaction. Field observation, questionnaire and open question interview were conducted to the participants of the study. The results of questionnaire were calculated by SPSS 22 computer software. The result of field observation, questionnaire and open question interview pointed out that despite its problems during the implementation, English were necessary to be applied in trading process, especially to negotiate with foreign buyers.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ross Diana Arief
AU  - Aisyah Hamidiyah
AU  - Yudi Juniardi
PY  - 2018/12
DA  - 2018/12
TI  - The English Implementation during the Trade Transaction of Balinese Traditional Cloth SMEs
BT  - Proceedings of International Conference on Issues in Social and Education Research (ICISER 2017)
PB  - Atlantis Press
SP  - 119
EP  - 123
SN  - 2352-5398
UR  - https://www.atlantis-press.com/article/55910580
ID  - Arief2018/12
ER  -