Trademark Legal Protection against SMEs in Enhancing Global Competitiveness Based on the values of Pancasila

DOI

10.2991/icils-19.2019.17How to use a DOI?

Keywords

Trademarks: SMEs; Competitiveness; Pancasila

Abstract

The brand, or in the other name of condition, is a name or symbol that distinguishes (either in the form of a logo, stamp / packaging) to identify the goods / services from a seller / group specific seller. And Trademarks is a tools which will be used on goods traded by a person, or persons jointly or a legal entity to distinguish from other similar items. This brand is very commonly used at present by SMEs as a differentiator in the trading of goods and or services in Indonesia. The purpose of this research is to examine and analyze at this time, and also to identification based on analyze process about the factors that affect its protection as well as find the trademark and law protection of SMEs in enhancing the global competitiveness based on the values of justice Pancasila. The method used format by the social law research. The data used are primary and secondary data. Data collection through library studies and field studies (interviews, observation and FGD). The study found that the legal protection of the trademark SMEs is still very weak, due to many trademark unregistered SMEs both nationally and globally perspective. Violation of Trademark done by installing Trademarks, logos and materials exactly like the original, use of Trademarks is similar to other registered brands. Use of Trademarks that are identical or similar to other brands lead to misperceptions in the public mind. Passing their requirements between SMEs. Legal protection of trademarks MSMEs in improving the global competitiveness based on the values of Pancasila shall empowerment all principle of honesty and good faith of the SMEs and the community in general. Changing the mindset of the global national SMEs, clustering SMEs and challenge the government's role in assisting the SMEs for online trademark registration in national territory and globally. It provides completely access of financial funding as well as access to its market.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Anis Mashdurohatun
AU  - Gunarto
PY  - 2019/11
DA  - 2019/11
TI  - Trademark Legal Protection against SMEs in Enhancing Global Competitiveness Based on the values of Pancasila
BT  - Proceedings of the 2nd International Conference on Indonesian Legal Studies (ICILS 2019)
PB  - Atlantis Press
SP  - 93
EP  - 99
SN  - 2352-5398
UR  - https://doi.org/10.2991/icils-19.2019.17
DO  - 10.2991/icils-19.2019.17
ID  - Mashdurohatun2019/11
ER  -