Seller’s Rights and Obligations of Marketplace in Indonesia

DOI

10.2991/iciir-18.2019.20How to use a DOI?

Keywords

marketing; rights and obligations of sellers; marketplace

Abstract

Business competition in the current era of globalization requires business people to innovate, not only in terms of production but also in marketing. Marketing media which currently a trend of society is through a digital store known as marketplace. Marketing through the marketplace requires businesses to comply with the provisions applicable to the marketplace. Those provisions are rights and obligations between parties involved in buying and selling activities within each marketplace. This research focuses on the rights and obligations of sellers as goods or services provider in the marketplace transaction. Each marketplace has different provisions regarding the rights and obligations of the seller. Several marketplaces sampled in this research were determined by purposive sampling method. Implementation of the rights and obligations of the sellers is analyzed using descriptive study by considering customer complaints that violate the provisions of the marketplace where the seller is running its business.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - I Putu Gede Budayasa
AU  - I Gede Totok Suryawan
AU  - Ni Putu Suci Meinarni
AU  - Wayan Eny Mariani
AU  - Komang Redy Winatha
PY  - 2019/07
DA  - 2019/07
TI  - Seller’s Rights and Obligations of Marketplace in Indonesia
BT  - Proceedings of the International Conference on Innovation in Research (ICIIR 2018) – Section: Economics and Management Science
PB  - Atlantis Press
SP  - 100
EP  - 103
SN  - 2352-5428
UR  - https://doi.org/10.2991/iciir-18.2019.20
DO  - 10.2991/iciir-18.2019.20
ID  - Budayasa2019/07
ER  -