Gender Does not Strengthen Investment Knowledge and Motivation in Generation Z
- DOI
- 10.2991/978-2-38476-052-7_33How to use a DOI?
- Keywords
- Investment Knowledge; Motivation; Gender; Investment Decision
- Abstract
This study aims to determine the effect of investment knowledge and Motivation on Generation Z’s investment decisions during the Covid-19 pandemic and whether the gender variable strengthens or weakens investment knowledge and Motivation in Generation Z’s investment decisions during the Covid-19 pandemic. This research is research with a quantitative approach. The data source is primary data, with a purposive sampling technique obtained from distributing questionnaires. The population in this study were students of the Accounting Study Program, Faculty of Business, Law and Social Sciences, Universitas Muhammadiyah Sidoarjo. At the same time, the Sample is 255 students of the Accounting Study Program, Faculty of Business, Law and Social Sciences, Universitas Muhammadiyah Sidoarjo. The data analysis technique used the Structural Equation Model (SEM). The study results show that investment knowledge and Motivation significantly affect investment intentions. Meanwhile, Gender cannot strengthen investment knowledge and Motivation for investment decisions. The implication of research is that investment knowledge and motivation have an influence on investment interest, so this needs to be improved so that it is able to continue to increase investment interest among students. Meanwhile, gender is not able to support both in influencing a person’s interest in investing .
- Copyright
- © 2023 The Author(s)
- Open Access
- Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.
Cite this article
TY - CONF AU - Aisha Hanif AU - Chyndi Dwi Nofianti AU - Dina Dwi Oktavia Rini AU - Ratna Anggraini Aripratiwi PY - 2023 DA - 2023/05/22 TI - Gender Does not Strengthen Investment Knowledge and Motivation in Generation Z BT - Proceedings of the International Conference on Intellectuals’ Global Responsibility (ICIGR 2022) PB - Atlantis Press SP - 289 EP - 298 SN - 2352-5398 UR - https://doi.org/10.2991/978-2-38476-052-7_33 DO - 10.2991/978-2-38476-052-7_33 ID - Hanif2023 ER -