Proceedings of the International Conference on Intellectuals’ Global Responsibility (ICIGR 2022)

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Online Reviews and Ratings Shape Purchasing Decisions in Indonesian E-Commerce

Authors
Mas Oetarjo1, Dwi Ahmad Ghofurur Rohim1, Vera Firdaus1, *, Salim Sobirovich Togayev2
1FBHIS, Universitas Muhammadiyah, Sidoarjo, Indonesia
2Samarkand branch of Tashkent State University of Economy, Tashkent, Uzbekistan
*Corresponding author. Email: verafirdaus@umsida.ac.ic
Corresponding Author
Vera Firdaus
Available Online 22 May 2023.
DOI
10.2991/978-2-38476-052-7_61How to use a DOI?
Keywords
customer review; customer rating; Buying decision
Abstract

This study aims to investigate the effect of risk perception, online customer reviews, and ratings on consumer purchasing decisions in Sidoarjo, Indonesia, using the Tokopedia application. The study employs an associative quantitative approach, and data is collected from 96 purposively sampled respondents through questionnaires. The results show that risk perception, online customer reviews, and ratings have a significant influence on consumer purchasing decisions through the Tokopedia marketplace. The findings suggest the importance of online customer reviews and ratings in shaping consumer perceptions of purchase risk and influencing their purchasing decisions. The study has implications for e-commerce platforms and fintech companies to focus on improving the quality of customer reviews and ratings to increase consumer trust and confidence in making online purchases.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Intellectuals’ Global Responsibility (ICIGR 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
22 May 2023
ISBN
978-2-38476-052-7
ISSN
2352-5398
DOI
10.2991/978-2-38476-052-7_61How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Mas Oetarjo
AU  - Dwi Ahmad Ghofurur Rohim
AU  - Vera Firdaus
AU  - Salim Sobirovich Togayev
PY  - 2023
DA  - 2023/05/22
TI  - Online Reviews and Ratings Shape Purchasing Decisions in Indonesian E-Commerce
BT  - Proceedings of the International Conference on Intellectuals’ Global Responsibility (ICIGR 2022)
PB  - Atlantis Press
SP  - 557
EP  - 566
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-052-7_61
DO  - 10.2991/978-2-38476-052-7_61
ID  - Oetarjo2023
ER  -