Proceedings of the International Conference on Intellectuals’ Global Responsibility (ICIGR 2022)

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Brand Image and CSR: Key Factors for Positive Public Perception of a Poultry Company

Authors
Ainur Rochmaniah1, *, Biqolbi Aqwam1
1Communication Science Study Program, Universitas Muhammadiyah Sidoarjo, Sidoarjo, Indonesia
*Corresponding author. Email: ainur@umsida.ac.id
Corresponding Author
Ainur Rochmaniah
Available Online 22 May 2023.
DOI
10.2991/978-2-38476-052-7_31How to use a DOI?
Keywords
brand image; corporate social responsibility; public perception; poultry company; Indonesia
Abstract

This study examines the public perception of the brand image and the implementation of Corporate Social Responsibility (CSR) of PT. Japfa Comfeed, a poultry company, in two villages in Sidoarjo Regency, Indonesia. The study uses a random sampling technique to collect data from 100 respondents through questionnaires and interviews. The data are analyzed using multiple linear regression based on the SPSS 20.0 program. The results indicate that the public perception of the company’s brand image and CSR implementation is positive, with an average value of 80.5%. The results also reveal that brand image and CSR implementation have a significant influence on public perception, with an R2 value of 74.2%. These variables have both simultaneous and partial effects on the perception of the villagers. The study suggests that the company should maintain and improve its brand image and CSR activities to enhance its reputation and social impact.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Intellectuals’ Global Responsibility (ICIGR 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
22 May 2023
ISBN
978-2-38476-052-7
ISSN
2352-5398
DOI
10.2991/978-2-38476-052-7_31How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Ainur Rochmaniah
AU  - Biqolbi Aqwam
PY  - 2023
DA  - 2023/05/22
TI  - Brand Image and CSR: Key Factors for Positive Public Perception of a Poultry Company
BT  - Proceedings of the International Conference on Intellectuals’ Global Responsibility (ICIGR 2022)
PB  - Atlantis Press
SP  - 273
EP  - 281
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-052-7_31
DO  - 10.2991/978-2-38476-052-7_31
ID  - Rochmaniah2023
ER  -