Dimensions Construction of Institutional Norms for Place Branding

DOI

10.2991/icicci-15.2015.32How to use a DOI?

Abstract

Abstract—The rapid development of economic globalization makes place branding become the strategic choice of place economic development, but modern enterprises in pursuit of economic interests ignores the collective interests, violate the institutional norms, and thus hinder the development of place branding. This study will explore what are the institutional norms for place branding based on institutional theory, and the dimensions construction of institutional norms for place branding.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Weihong Zhao
AU  - Fan Zhang
PY  - 2015/09
DA  - 2015/09
TI  - Dimensions Construction of Institutional Norms for Place Branding
BT  - Proceedings of the 2nd International Conference on Intelligent Computing and Cognitive Informatics
PB  - Atlantis Press
SP  - 142
EP  - 145
SN  - 1951-6851
UR  - https://doi.org/10.2991/icicci-15.2015.32
DO  - 10.2991/icicci-15.2015.32
ID  - Zhao2015/09
ER  -