How to Use E-Commerce Strategy to Add Value for Hotel Industry: A Case Study of 7 Days Inn

DOI

10.2991/icicci-15.2015.30How to use a DOI?

Keywords

Keywords-e-commerce strategy; hotel service industry; 7 Days Inn

Abstract

Abstract—A continuing stream of innovation in technology and Internet are keeping transforming the world and business into a new stage. It is not surprising that e-commerce become the critical part in modern commercial society and it enables a lot of new products, services, and develop new business models, especially in some specific areas like hotel industry. A typical case of 7 Days Inn is used since it performs the best in terms of e-commerce strategy in the parallel industry to further explain each of the elements with explicit examples. After analyzing a successful e-commerce strategy, comparisons and recommendations are also given out to figure out what is the best way to add value for hotel service industry.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yiqi Xiong
PY  - 2015/09
DA  - 2015/09
TI  - How to Use E-Commerce Strategy to Add Value for Hotel Industry: A Case Study of 7 Days Inn
BT  - Proceedings of the 2nd International Conference on Intelligent Computing and Cognitive Informatics
PB  - Atlantis Press
SP  - 131
EP  - 134
SN  - 1951-6851
UR  - https://doi.org/10.2991/icicci-15.2015.30
DO  - 10.2991/icicci-15.2015.30
ID  - Xiong2015/09
ER  -