Integrated Model to measure the Impact of E-Banking Services on Commercial banks’ ROE: Empirical Study of Pakistan

DOI

10.2991/icibet-14.2014.6How to use a DOI?

Keywords

E-Banking, Pakistan, Sustainable Strategy, Competitive Advantage, ROE

Abstract

In this study, an integrated model has been developed to measure the impact of E-banking services on the profitability of commercial banks in Pakistan over the period 2002 to 2012. The study sample encompasses of 3 major commercial banks of Pakistan named as National Bank of Pakistan (NBP), Habib Metropolitan Bank (HMB) and Askari Bank Limited. Dependent variable is ROE while independent variables (Market Share, Overhead, Deposits/ Assets and Loans/Assets ratios) are incorporated in the model by applying the regression analysis. The results educated that E-Banking has significant impact on profitability of recent adopters of E-banking services in term of ROE.

Copyright

© 2014, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Sundas Rauf
AU  - Qiang Fu
PY  - 2014/02
DA  - 2014/02
TI  - Integrated Model to measure the Impact of E-Banking Services on Commercial banks’ ROE: Empirical Study of Pakistan
BT  - Proceedings of the 2014 International Conference on Information, Business and Education Technology
PB  - Atlantis Press
SP  - 19
EP  - 22
SN  - 1951-6851
UR  - https://doi.org/10.2991/icibet-14.2014.6
DO  - 10.2991/icibet-14.2014.6
ID  - Rauf2014/02
ER  -