Proceedings of the 2013 International Conference on Information, Business and Education Technology (ICIBET 2013)

The Effect of Institution Based Trust on Mobile Banking Utilization

Authors
Mohamad Noorman Masrek, Omar Normah, Merduwati Hashim Dang
Corresponding Author
Mohamad Noorman Masrek
Available Online March 2013.
DOI
10.2991/icibet.2013.251How to use a DOI?
Abstract

The paper reports the findings of a study investigating the effect of institution based trust on mobile banking utilization. Using the survey research methodology involving 312 respondent who were mo-bile banking users, it was found that both components of institution-based trust which are structural normality and struc-tural assurance have positive effect on mobile banking utilization. The findings suggest the importance of maintaining conducive mobile banking environment so as to ensure continuous and increased utilization among users.

Copyright
© 2013, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

Volume Title
Proceedings of the 2013 International Conference on Information, Business and Education Technology (ICIBET 2013)
Series
Advances in Intelligent Systems Research
Publication Date
March 2013
ISBN
978-90-78677-57-4
ISSN
1951-6851
DOI
10.2991/icibet.2013.251How to use a DOI?
Copyright
© 2013, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Mohamad Noorman Masrek
AU  - Omar Normah
AU  - Merduwati Hashim Dang
PY  - 2013/03
DA  - 2013/03
TI  - The Effect of Institution Based Trust on Mobile Banking Utilization
BT  - Proceedings of the 2013 International Conference on Information, Business and Education Technology (ICIBET 2013)
PB  - Atlantis Press
SP  - 1156
EP  - 1159
SN  - 1951-6851
UR  - https://doi.org/10.2991/icibet.2013.251
DO  - 10.2991/icibet.2013.251
ID  - Masrek2013/03
ER  -