The proposal of activities of pricing policy in the process of building and managing brand value in Slovak Republic

DOI

10.2991/icibet.2013.100How to use a DOI?

Abstract

The article analyzes consumer´s percep-tion of the price of selected activities of policies that are implemented in the pro-cess of building and managing the brand value in the specific conditions of the Slovak Republic. Subsequently, the par-tial proposals for the pricing policy ac-tivities are formulated in specific stages of life cycle of brand in general.

Copyright

© 2013, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Anna Križanová
AU  - Jana Majerová
PY  - 2013/03
DA  - 2013/03
TI  - The proposal of activities of pricing policy in the process of building and managing brand value in Slovak Republic
BT  - Proceedings of the 2013 International Conference on Information, Business and Education Technology (ICIBET 2013)
PB  - Atlantis Press
SP  - 466
EP  - 469
SN  - 1951-6851
UR  - https://doi.org/10.2991/icibet.2013.100
DO  - 10.2991/icibet.2013.100
ID  - Križanová2013/03
ER  -