Proceedings of the 2013 International Conference on Information, Business and Education Technology (ICIBET 2013)

The proposal of activities of pricing policy in the process of building and managing brand value in Slovak Republic

Authors
Anna Križanová, Jana Majerová
Corresponding Author
Anna Križanová
Available Online March 2013.
DOI
10.2991/icibet.2013.100How to use a DOI?
Abstract

The article analyzes consumer´s percep-tion of the price of selected activities of policies that are implemented in the pro-cess of building and managing the brand value in the specific conditions of the Slovak Republic. Subsequently, the par-tial proposals for the pricing policy ac-tivities are formulated in specific stages of life cycle of brand in general.

Copyright
© 2013, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2013 International Conference on Information, Business and Education Technology (ICIBET 2013)
Series
Advances in Intelligent Systems Research
Publication Date
March 2013
ISBN
978-90-78677-57-4
ISSN
1951-6851
DOI
10.2991/icibet.2013.100How to use a DOI?
Copyright
© 2013, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Anna Križanová
AU  - Jana Majerová
PY  - 2013/03
DA  - 2013/03
TI  - The proposal of activities of pricing policy in the process of building and managing brand value in Slovak Republic
BT  - Proceedings of the 2013 International Conference on Information, Business and Education Technology (ICIBET 2013)
PB  - Atlantis Press
SP  - 466
EP  - 469
SN  - 1951-6851
UR  - https://doi.org/10.2991/icibet.2013.100
DO  - 10.2991/icibet.2013.100
ID  - Križanová2013/03
ER  -