The Influence Factors of Users’ Attitude to Adopt Mobile Business

DOI

10.2991/icibet.2013.75How to use a DOI?

Abstract

Based on qualitative and quantitative study, the success influential factors of users’ adopting a mobile business can be categorized in 5 dimensions: Perceived Usefulness, Perceived Ease of Use, Mo-bile Content, Perceived Risk and Envi-ronment issue, this also can be grouped as the user’s attitude. The regression analysis shows that the attitude toward mobile business significantly influences the users’ usage of mobile business. The more positive attitude the users have to-ward mobile business, the greater their adoptions would be. In addition, perceived usefulness, perceived ease of use would affect users’ attitude toward using mobile business as well, but these two perceptions wouldn’t prompt the attitude greatly. The mobile content and environment issue positively influence the users’ adoption of mobile business.

Copyright

© 2013, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yida Wang
PY  - 2013/03
DA  - 2013/03
TI  - The Influence Factors of Users’ Attitude to Adopt Mobile Business
BT  - Proceedings of the 2013 International Conference on Information, Business and Education Technology (ICIBET 2013)
PB  - Atlantis Press
SP  - 344
EP  - 347
SN  - 1951-6851
UR  - https://doi.org/10.2991/icibet.2013.75
DO  - 10.2991/icibet.2013.75
ID  - Wang2013/03
ER  -