Proceedings of the 2013 International Conference on Information, Business and Education Technology (ICIBET 2013)

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Chinese Internet Companies and Their Quest for Globalization

Authors
Harlan D. Whatley
Corresponding Author
Harlan D. Whatley
Available Online March 2013.
DOI
10.2991/icibet.2013.19How to use a DOI?
Abstract

Chinese internet companies have seen an unprecedented growth over the past decade. However, very few are recognized brands outside of China while some seek to develop their brands in foreign markets. This paper analyzes the marketing strategies of two internet companies: Baidu and Tencent and their quest for globalization.

Copyright
© 2013, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2013 International Conference on Information, Business and Education Technology (ICIBET 2013)
Series
Advances in Intelligent Systems Research
Publication Date
March 2013
ISBN
978-90-78677-57-4
ISSN
1951-6851
DOI
10.2991/icibet.2013.19How to use a DOI?
Copyright
© 2013, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Harlan D. Whatley
PY  - 2013/03
DA  - 2013/03
TI  - Chinese Internet Companies and Their Quest for Globalization
BT  - Proceedings of the 2013 International Conference on Information, Business and Education Technology (ICIBET 2013)
PB  - Atlantis Press
SP  - 86
EP  - 92
SN  - 1951-6851
UR  - https://doi.org/10.2991/icibet.2013.19
DO  - 10.2991/icibet.2013.19
ID  - Whatley2013/03
ER  -