Is the Relationship of Proactive Personalities to Creativity Mediated by Voice Behavior in Indonesian Marketing Employees?

DOI

10.2991/iciap-18.2019.66How to use a DOI?

Keywords

employee creativity, proactive personality, trait activation theory, voice behavior

Abstract

Previous studies have found little indication of what moderates the magnitude of the relationship between proactive personality and employee creativity. This study investigates the mediating role of voice behavior in the relationship between proactive personality and employee creativity, using a theoretical approach to trait activation. A survey was conducted with 289 employees and 24 supervisors working in the marketing division of seven organizations (in manufacturing, banking, facilities services, and retail) in Indonesia. The results of the statistical analysis showed that the main effects of proactive personality on creativity were nonsignificant. Furthermore, voice behavior mediated the relationship between proactive personality and employee creativity; that is, the indirect effect of proactive personality on creativity through voice behavior was significant. The implications of the study are discussed.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ayudia Popy Sesilia
AU  - Debora Eflina Purba
PY  - 2019/08
DA  - 2019/08
TI  - Is the Relationship of Proactive Personalities to Creativity Mediated by Voice Behavior in Indonesian Marketing Employees?
BT  - Proceedings of the 2nd International Conference on Intervention and Applied Psychology (ICIAP 2018)
PB  - Atlantis Press
SP  - 796
EP  - 808
SN  - 2352-5398
UR  - https://doi.org/10.2991/iciap-18.2019.66
DO  - 10.2991/iciap-18.2019.66
ID  - Sesilia2019/08
ER  -