Proceedings of the 2023 9th International Conference on Humanities and Social Science Research (ICHSSR 2023)

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The Innovative Inheritance and Development of Guqin Art in the New Media Perspective

Authors
Yutong Zhang1, *, Yixi Zou2, Yutong Chen1, Dan Zhang3
1School of Management, Xiamen University Tan Kah Kee College, Zhangzhou, China
2School of Accounting and Finance, Xiamen University Tan Kah Kee College, Zhangzhou, China
3School of Humanities and Journalism, Xiamen University Tan Kah Kee College, Zhangzhou, China
*Corresponding author. Email: serendendity@foxmail.com
Corresponding Author
Yutong Zhang
Available Online 9 September 2023.
DOI
10.2991/978-2-38476-092-3_150How to use a DOI?
Keywords
New Media Guqin Art Intangible Heritage Fujian-Taiwan Cooperation
Abstract

The Chinese guqin has been listed by UNESCO as a masterpiece of the oral and intangible heritage of humanity, and has since been awarded seven national non-heritage achievements, making it a typical representative of Chinese folk music art. However, after a thousand years of development, the art of guqin is still a niche culture with low popularity among the general public.

In order to break the awkward communication status quo of guqin art, a study was conducted on the current situation of the promotion and communication of guqin art in Fujian and Taiwan. This paper finds that the art of guqin is slow to spread, small in scope, and has an aging audience. To this end, the following suggestions are made: using mainstream media to activate the cultural market of guqin art; integrating various forms to innovate the dissemination channels of guqin art and continuously expanding the exchange and cooperation of guqin art in Fujian and Taiwan. In order to strengthen the promotion of guqin art in the new era, change the awkward communication status quo of guqin art, so that guqin art can enter the public’s view more quickly and better, and pass on.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2023 9th International Conference on Humanities and Social Science Research (ICHSSR 2023)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
9 September 2023
ISBN
978-2-38476-092-3
ISSN
2352-5398
DOI
10.2991/978-2-38476-092-3_150How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yutong Zhang
AU  - Yixi Zou
AU  - Yutong Chen
AU  - Dan Zhang
PY  - 2023
DA  - 2023/09/09
TI  - The Innovative Inheritance and Development of Guqin Art in the New Media Perspective
BT  - Proceedings of the 2023 9th International Conference on Humanities and Social Science Research (ICHSSR 2023)
PB  - Atlantis Press
SP  - 1187
EP  - 1192
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-092-3_150
DO  - 10.2991/978-2-38476-092-3_150
ID  - Zhang2023
ER  -