Proceedings of the 2023 9th International Conference on Humanities and Social Science Research (ICHSSR 2023)

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The New Production Mode of Chinese Online Literature: A Case Study on QiYingJun

Authors
Hongye Ni1, *
1China Agricultural University, Beijing, China
*Corresponding author. Email: hongye.ni@ucdenver.edu
Corresponding Author
Hongye Ni
Available Online 9 September 2023.
DOI
10.2991/978-2-38476-092-3_119How to use a DOI?
Keywords
online literature; fans; virtual ethnography; social media
Abstract

The authors and readers of current online literature have undergone a generational shift, and the Z-generation is the main group of readers in the online literary community. This study observes this phenomenon through a virtual ethnography. The new model of internet culture is characterized by stronger interactivity, community, fun, and gaming, which is specifically manifested in bullet screen commenting, the use of memes, joining chat groups, and making online purchases and donations. The interaction between authors and fans is characterized by sarcasm, joyfulness, and lightness. The reading habits of young people in online literature are guided and shaped by the attention economy of internet platforms, and the relationship between readers and platforms is mutually constructed, which makes online literature a type of fan economy. As for the content of the text, readers’ expectations and perspectives affect the overall type and character setting of the book. Readers’ involvement in online literature production has a positive effect on the sale and subsequent development of online literary works.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2023 9th International Conference on Humanities and Social Science Research (ICHSSR 2023)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
9 September 2023
ISBN
10.2991/978-2-38476-092-3_119
ISSN
2352-5398
DOI
10.2991/978-2-38476-092-3_119How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Hongye Ni
PY  - 2023
DA  - 2023/09/09
TI  - The New Production Mode of Chinese Online Literature: A Case Study on QiYingJun
BT  - Proceedings of the 2023 9th International Conference on Humanities and Social Science Research (ICHSSR 2023)
PB  - Atlantis Press
SP  - 977
EP  - 983
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-092-3_119
DO  - 10.2991/978-2-38476-092-3_119
ID  - Ni2023
ER  -