Proceedings of the 2023 9th International Conference on Humanities and Social Science Research (ICHSSR 2023)

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Research on the Image of Female Entrepreneurs in Chinese Newspaper

Authors
Shukai Di1, *
1Global Media and Communication, The University of Melbourne, Melbourne, Australia
*Corresponding author. Email: 821100531@qq.com
Corresponding Author
Shukai Di
Available Online 9 September 2023.
DOI
10.2991/978-2-38476-092-3_41How to use a DOI?
Keywords
female entrepreneurs; the public; image; Chinese newspapers
Abstract

Entrepreneurship is often thought of as a male-only activity, and as a result women tend to be less successful than men in starting their own businesses. This phenomenon is particularly widespread in China. The environment for female entrepreneurs is not open and inclusive. Despite this, there is still a tendency in some mainstream media to use words that describe men to describe female entrepreneurs, such as using words like conquest, risk-taking, domination and control. The objective of the study is to find the image of female entrepreneurs in Chinese newspapers and public’s perceptions of these women. In order to address the research question better, this study will use content analysis to answer the question. The results of the study revealed that both men and women are the same at a personality level and have the same abilities, and there is no situation where a particular gender will have a particular advantage. In this modern society, female people are gradually playing an indispensable role in the society, so we should be sensible about the importance of gender in the workplace and in our lives.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2023 9th International Conference on Humanities and Social Science Research (ICHSSR 2023)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
9 September 2023
ISBN
978-2-38476-092-3
ISSN
2352-5398
DOI
10.2991/978-2-38476-092-3_41How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Shukai Di
PY  - 2023
DA  - 2023/09/09
TI  - Research on the Image of Female Entrepreneurs in Chinese Newspaper
BT  - Proceedings of the 2023 9th International Conference on Humanities and Social Science Research (ICHSSR 2023)
PB  - Atlantis Press
SP  - 301
EP  - 310
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-092-3_41
DO  - 10.2991/978-2-38476-092-3_41
ID  - Di2023
ER  -