Proceedings of the 2023 9th International Conference on Humanities and Social Science Research (ICHSSR 2023)

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An Analysis of the Innovative Path of Chinese Animation’s Popularity from the Perspective of Cultural Construction—Taking Yao-Chinese Folktales as an Example

Authors
Yi Liang1, *
1School of Television, Communication University of China, Beijing, 100024, China
*Corresponding author. Email: lynne_liang@cuc.edu.cn
Corresponding Author
Yi Liang
Available Online 9 September 2023.
DOI
10.2991/978-2-38476-092-3_188How to use a DOI?
Keywords
Chinese Animation’s Hit; Yao-Chinese Folktales; Innovation Path; Cultural Revival
Abstract

Taking Yao-Chinese Folktales as the example, this paper discusses how Chinese animation succeeds in domestic and foreign markets in terms of cultural construction, and analyzes the innovation path and success factors of its great hit from three aspects: content deconstruction, form breaking and emotional resonance. Finally, in view of the current shortcomings of Chinese animation industry, this paper puts forward some suggestions for its future development, including the consistency of overall positioning, the rigor of information presentation, and the diversity of narrative perspectives. Through the analysis of Yao-Chinese Folktales, this paper holds that the national animation industry needs innovation and development from the perspective of cultural construction in order to achieve the goal of internationalization and diversification.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2023 9th International Conference on Humanities and Social Science Research (ICHSSR 2023)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
9 September 2023
ISBN
10.2991/978-2-38476-092-3_188
ISSN
2352-5398
DOI
10.2991/978-2-38476-092-3_188How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yi Liang
PY  - 2023
DA  - 2023/09/09
TI  - An Analysis of the Innovative Path of Chinese Animation’s Popularity from the Perspective of Cultural Construction—Taking Yao-Chinese Folktales as an Example
BT  - Proceedings of the 2023 9th International Conference on Humanities and Social Science Research (ICHSSR 2023)
PB  - Atlantis Press
SP  - 1470
EP  - 1479
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-092-3_188
DO  - 10.2991/978-2-38476-092-3_188
ID  - Liang2023
ER  -