Body Anxiety of Contemporary Youth

The Popularity of Brandy Melville Style

DOI

10.2991/assehr.k.220504.449How to use a DOI?

Keywords

young lady; body anxiety; aesthetic culture

Abstract

Popular BM phenomenon refers to the dressing style generating from an Italian brand of ladies dress, Brandy Melville, which shows high requirements to the figures of the ladies wearing the dress of the brand. The popular BM phenomenon has been sought after by young ladies and caused a trend of pursuing and forming slim figures, which has caused concern in the society. By conducting deep interview with 18 young ladies, we find that, influenced by aesthetic orientation of “taking slim body as beauty”, young ladies generally show imbalance in body intention. The popular BM phenomenon was developed on the basis of young ladies’ psychology of losing weight, aggravating their anxiety on figures. The phenomenon results from both external elements, including consumerism, fashion doctrine, mass media, market, and internal elements, including young ladies’ desire for men’s attention, social identity, and so on. We should conduct active interference and guidance on the phenomenon because of its two-sided influence on young ladies.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Qianqian Hu
AU  - Ruoxi Liu
PY  - 2022
DA  - 2022/06/01
TI  - Body Anxiety of Contemporary Youth
BT  - Proceedings of the 2022 8th International Conference on Humanities and Social Science Research (ICHSSR 2022)
PB  - Atlantis Press
SP  - 2484
EP  - 2489
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220504.449
DO  - 10.2991/assehr.k.220504.449
ID  - Hu2022
ER  -