The Analysis on Strategies of Building Enterprises’ Brand Image Under the Background of Rising Network Stream Media Platform

DOI

10.2991/assehr.k.220504.195How to use a DOI?

Keywords

stream media; enterprise brand image; brand building; marketing strategy

Abstract

With the gradual rise and prosperity of new network media, streaming media platform marketing has gradually become an important way to establish corporate brand image. In order to refine various marketing strategies and improve the performance of enterprises in new media so as to establish a good corporate image to the public, this paper examines the operation mode and business performance of major enterprises in the streaming media platform. Specifically, this paper lists three major streaming media platform marketing strategies-video marketing, event marketing, live marketing-and uses the examples of each company to analyze and demonstrate. These strategies standardized and detailed illustrate the business behavior of enterprises in the field of streaming media, which has important reference significance for brand building, image building, income promotion, and so on.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Jiaying Li
AU  - Hanxuan Zhao
AU  - Yanhong Zheng
PY  - 2022
DA  - 2022/06/01
TI  - The Analysis on Strategies of Building Enterprises’ Brand Image Under the Background of Rising Network Stream Media Platform
BT  - Proceedings of the 2022 8th International Conference on Humanities and Social Science Research (ICHSSR 2022)
PB  - Atlantis Press
SP  - 1071
EP  - 1077
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220504.195
DO  - 10.2991/assehr.k.220504.195
ID  - Li2022
ER  -