The Study on Tik Tok Interactive Modes and Future Interactive Video Strategy Development

DOI

10.2991/assehr.k.220504.316How to use a DOI?

Keywords

Interactive Video; Interactive Mode; Tik Tok; New Media

Abstract

As the Covid -19 continues to rage, the number of Internet users is increasing rapidly, which makes it extremely urgent to innovate and develop new media. The organic combination of artificial intelligence and mega data has added interactive video, an innovative form of the video presentation, emphasizing the user’s decisive role in the direction of video and enhancing user interactive experience. This means that the audience can participate in the video to a certain extent. As of August 2021, Tik Tok APP, a leading representative of the short videos, has more than 600 million daily active users. At present, Tik Tok’s interactive video is still in its infancy, and the platform is still lacking in technology, which will inevitably limit the development of the interactive video. Therefore, in order to cater to the development of Interactive video technology on the Tik Tok platform, it is necessary to enrich the research level of Tik Tok. This essay will mainly use case analysis and literature review to summarize the existing interaction modes on new media platforms, which already have interactive videos, and their positive and negative impacts in the process of information interaction on other new media platforms, and author will put forward hypotheses for the future production mode of interactive videos on Tik Tok platform. This paper has proved that video creators can complete interactive video production based on the existing technology of the Tik Tok platform without completely relying on an interactive playback system.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Minghao Qu
PY  - 2022
DA  - 2022/06/01
TI  - The Study on Tik Tok Interactive Modes and Future Interactive Video Strategy Development
BT  - Proceedings of the 2022 8th International Conference on Humanities and Social Science Research (ICHSSR 2022)
PB  - Atlantis Press
SP  - 1746
EP  - 1750
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220504.316
DO  - 10.2991/assehr.k.220504.316
ID  - Qu2022
ER  -