The Transition and Countermeasures of Traditional Media After Being Impacted by the Advent of Digital Media

DOI

10.2991/assehr.k.220504.405How to use a DOI?

Keywords

Traditional media; Digital media; Industrial Transformation; Strategies; iteration

Abstract

Reading news in print media has gradually been eliminated, and most of the audience switched to consuming news from digital media. This contributed to the transition of traditional media.

This paper referred to previous research papers and investigated cases associated with the successful transition of traditional media and analysed some traditional media that failed to transform. Results from previous research are used to compare the difference between different cases of the transformation of traditional media. By analysing previous literature, previous research examined challenges associated with the transformation of traditional media and strategies relating to the pathway of development for traditional media in the future. The majority of traditional media can adapt to the digital media age successfully, but some management supervisions of traditional media companies are still wondering about the development of their companies in the future. In this essay, detailed countermeasures are provided for management supervisors to know which action they can take that can be beneficial for the transition of traditional media.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Yue Jiang
PY  - 2022
DA  - 2022/06/01
TI  - The Transition and Countermeasures of Traditional Media After Being Impacted by the Advent of Digital Media
BT  - Proceedings of the 2022 8th International Conference on Humanities and Social Science Research (ICHSSR 2022)
PB  - Atlantis Press
SP  - 2237
EP  - 2242
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220504.405
DO  - 10.2991/assehr.k.220504.405
ID  - Jiang2022
ER  -