Analysis on the Phenomenon of Lurking and Vocalization in Online Opinions

Taking the “Yang Qian Event” as an Example

DOI

10.2991/assehr.k.220504.441How to use a DOI?

Keywords

Lurking and Vocalization; Online Opinions; Self-media communication model

Abstract

Internet public opinion is a product of the development of information. Under the new media communication mode, the emergence of vocalization and loss of voice is a news phenomenon accompanying the change of the media environment, and there are many reasons behind it. Studying this phenomenon can guide the audience to face the online public opinion objectively, so as to reduce the negative effects. As one of the most representative network hot events in 2021, the “Yang Qian event” has been accompanied by vocalization and lurking from the beginning to the fermentation of public opinion, to the reversal and cooling down. Through the method of case analysis, this paper preliminarily analyzes the main causes of this event based on the historical review of this event, uses opinion leaders theory and spiral effect of silence to analyze the occurrence of the event, and finally makes further reflection. This paper holds that the phenomenon of vocalization and lurking, along with the generalization, localization and fragmentation of information, and the phenomenon of group polarization caused by the information cocoon, have brought many challenges to the network environment. Vocalization and lurking, being two diametrically opposed phenomena in online public opinion, are closely related to each other. A dialectical look at the reasons for the phenomenon of utterance and loss of voice is of great significance to objectively understanding the society. Discussing the phenomenon of loss of voice and vocalization, and recognizing its adverse effects, can provide a beneficial reference for effectively solving social problems.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Jiahua Liu
PY  - 2022
DA  - 2022/06/01
TI  - Analysis on the Phenomenon of Lurking and Vocalization in Online Opinions
BT  - Proceedings of the 2022 8th International Conference on Humanities and Social Science Research (ICHSSR 2022)
PB  - Atlantis Press
SP  - 2441
EP  - 2445
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220504.441
DO  - 10.2991/assehr.k.220504.441
ID  - Liu2022
ER  -