Carnival Theoretical Analysis of the Bullet Screen Participation and Bilibili

DOI

10.2991/assehr.k.220504.146How to use a DOI?

Keywords

Barrage culture; Carnival theory; Audience psychology

Abstract

With the development and advancement of technology and information, as well as the improvement and expansion of network functions, bullet screen function has been more and more commonly used. Bullet screen is an instant interactive text comment embedded in a video and scrolling along with it. With its unique mode of communication and commentary, it has attracted the attention of young people in cyberspace and set off a bullet-secren comments frenzy. This paper aims to analyse the cultural dynamics of the popularity of bullet screen culture and reveal its audience psychology and cultural significance. To achieve this goal, this paper uses Bakhtin’s carnival theory and the Bilibili bullet-screen corpus as a basis to analyse the reasons for the popularity and expanding trend of bullet-screen comments from the perspective of individual and group youth audiences.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Xinyi Zhang
PY  - 2022
DA  - 2022/06/01
TI  - Carnival Theoretical Analysis of the Bullet Screen Participation and Bilibili
BT  - Proceedings of the 2022 8th International Conference on Humanities and Social Science Research (ICHSSR 2022)
PB  - Atlantis Press
SP  - 802
EP  - 805
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220504.146
DO  - 10.2991/assehr.k.220504.146
ID  - Zhang2022
ER  -